Targeting Homeowners on Facebook: How Garage Door Companies Can Do It in 2025

Facebook keeps stripping away ad targeting options. Maybe it’s privacy concerns, maybe it’s greed — either way, garage door companies can’t just click a “homeowner” box anymore and call it a day.

But here’s the good news: with the right strategies, you can still put your garage door business in front of the right people — the homeowners who actually need your services.

At Red Collar Marketing, we’ve tested what works for garage door installers, and here’s how to do it in 2025.

Local Targeting Comes First

For garage door companies, local visibility beats broad targeting every time.

  • Target specific zip codes, city radius, or custom map pins near your service area.
  • Combine targeting with local ad copy:
    • “Own a home in [City]? Call us for same-day garage door repair.”
    • “We’ve replaced 100+ doors in [Neighborhood] this year.”

Tight-knit communities often share local ads, giving you free word-of-mouth amplification.

Indirect Ways to Target Homeowners

Since “homeowners” isn’t a targeting option anymore, you need to reach them through their interests and demographics. Some of the best:

  • Home Improvement & DIY: People buying tools and tackling projects usually own homes.
  • Home & Garden: Gardeners, landscapers, and backyard enthusiasts tend to own property.
  • Home Appliances & Home Security: Strong ownership signals.
  • Income & Age Ranges: Ages 35–65 in the top 10–20% of income zip codes.
  • Shows & Media: Fans of Property Brothers, Fixer Upper, or Better Homes & Gardens.
  • Real Estate & Insurance: People engaged with these categories are either homeowners or soon-to-be buyers.

Layering these interests with your local targeting makes your ad spend far more effective.

Bonus Tactics That Work in 2025

1. Leverage Local Events
 Create ads around community happenings. For example:

  • “Before the [City] Fall Festival, make sure your garage door is ready for winter.”
  • Post quick local guides like “Top 3 Energy-Saving Home Tips for [City] Homeowners.”

2. Run Sweepstakes or Giveaways
 Simple contests — like “Win a Free Garage Door Tune-Up” — can go viral if they’re hyperlocal. Keep eligibility to your service radius so only qualified leads enter.

3. Target Life Events
 Facebook still lets you target by major life events. New movers, marriages, and new parents are all potential garage door customers.

4. Create a Local Facebook Group
 Start a group around home maintenance tips or seasonal prep for homeowners. By being the trusted voice, you stay top of mind when a spring breaks or a door won’t open.

Don’t Forget the Mobile Factor

Over 90% of Facebook users are on mobile. That means your ads, posts, and landing pages must be mobile-friendly.

  • Fast load speeds.
  • Big, thumb-friendly buttons.
  • Short forms — no one wants to type a novel on their phone just to request a quote.

Wrap-Up

Targeting homeowners on Facebook in 2025 isn’t about chasing every new ad trick — it’s about being smart, local, and creative.

Homeowners still use Facebook every day. If your garage door business learns how to connect with them through local targeting, interest layering, and engaging content, you’ll win their attention (and their business) while competitors waste money on broad, unfocused campaigns.At Red Collar Marketing, we specialize in helping garage door and gate companies master these strategies. Because Facebook isn’t dead — it just requires a smarter playbook.